TEINT VISIONNAIRE VIP REVIEW PANEL
To launch Teint Visionnaire for Lancôme, we created a 360 degree consumer advocacy campaign centred on Facebook. We started with a “secret foundation trial” with selected fans, let them use the product before interviewing them on camera then sharing with 250,00 Lancôme Facebook fans.
Launched first in New York, then closely followed by the UK and Hong Kong, the De Beers Bridal App for the iPhone and iPad, created by PMA, is the definitive tool for brides-to-be to select their engagement ring and wedding bands from De Beers. The user can make a wish list, share via social media or book
an appointment with their preferred De Beers store,
all from within the app.
DE'LONGHI - SERIOUS ABOUT COFFEE
Creation of a website, mobile app for iOS & Android plus ongoing digital CRM programme.
Development of an iPhone, iPad & Android app for owners of Kenwood kitchen machines. The app features recipes, how to videos and the ability to find out which product are ideal to create the dishes.
LA REDOUTE - HOW TO WEAR
A range of presenter-led videos for each season helping consumers find their ideal look, driving an increase in e-commerce basket spend.
LANCôME DREAMTONE LAUNCH
A 360° digital launch campaign including a panel of VIP brand advocates filmed whilst reviewed Dreamtone. Supported by advertising and a Facebook app which captured data and drove trial through to counter.
DE BEERS BRIDAL APP
Creation of an app for the UK, USA, China, Hong King, Taiwan & France to help consumers choose their bridal jewellery, share via social channels and book a viewing appointment directly with their chosen De Beers store.
BREAST CANCER CAMPAIGN
A range of digital activity to relaunch the charity's brand identity & support the Wear It Pink Campaign.
Creation of a digital CRM strategy for new mums, based around an innovative app that allows mums-to-be to take a photo of their bump each week, which is then turned into an animated birth announcement video when their little one arrives.
Re-development of the Curanail website on the Umbraco content management system.
CITROëN DS3 – DATING 2.0
Creation of a digital campaign including website, videos and advertsing to highlight the ability to completely personalise and configure a DS3.
L’ORéAL PARIS - MISS MANGA
A campaign to support the launch of Miss Manga by L’Oréal Paris, including brand hub, mobile site and display advertising.
Creation of a new website for the famed Parisian fashion magazine Egoïste
MAYBELLINE YUMMY PHOTO BOOTH
Creation of a Facebook app and campaign to support Maybelline’s Colour Sensational lip gloss launch. The app allowed users to give a ‘kiss’ to their friends on a photograph and then produce a photo booth style image to be shared.
"I have worked with PMA Digital over many years and they have consistently been a joy to work with.
They bring great experience and knowledge on both digital and CRM campaigns, and combine it with a fantastic 'can do' attitude,
often having to work miracles to tight deadlines and always with great enthusiasm and passion."
Group Head of Global Digital Marketing at Clarks